About page for a gamer-centric clothing company, PWN Apparel.

About PWN Apparel

What you wear can affect your performance. When athletes trade practice pinnies for jerseys, their confidence, focus and performance suddenly improves. The same principle can apply to everyday life. The right clothes can provide the edge needed to PWN any challenge.

PWN Apparel is a lifestyle brand for gamers, by gamers. We make quality clothes that combine comfort, style and the statement that you are a true competitor. At PWN Apparel, we don’t just see gamers as people who play video games, we believe a gamer is someone who always brings his A-game. He plays to win.

No matter the situation. No matter the stakes. A gamer is ready to PWN. And we want to make sure you look good doing it.

Our Story

PWN Apparel is the brainchild of two best friends who would have felt like outcasts had they not found each other at an early age. When they were growing up, quoting Dragonlance’s Raistlin Majere wasn’t a good way to make friends. It was, however, a great way of painting a big bullseye on their backs that the jocks could spot from miles away.

For all the pain the PWN Apparel duo would endure from the so-called popular kids, their bond only grew stronger. So what if they were “weird” or “different?” Was it so weird to skip Friday Night Football to launch a new D&D campaign? Being normal sounded so boring. When the internet entered their respective homes, they were stunned to find out that they were not alone, they belonged to a vibrant, diverse community of freethinkers and competitors. Having spent their lives believing they were destined to be social outcasts, through games, they made found a renewed sense of confidence and resolve to excel no matter what obstacles or boss battles they would have to face along the way.

Their passion for gaming would eventually become their business. Four years ago, the best friends partnered up and founded the video game marketing company PWN Games. In their four years running PWN Games, they have enjoyed a great deal of success and it was time for PWN to do something bigger for gamers. They wanted to give back to their community and that’s where PWN Apparel comes in.

Despite the fact that gaming is one of the most popular pastimes in the world, there is still a negative stereotype that follows gamers around wherever they go. The word “gamer” is still often associated with some basement-dwelling, Mountain Dew-chugging and Cheeto dust-covered nerds.

The truth is there is no way that the masses can put gamers in a box anymore. There are too many of us! We are fathers, mothers, sons, daughters. We are doctors, lawyers, soldiers, educators and builders. We are on the cutting edge of the latest technologies. We have trained ourselves to be quick thinkers and excellent problem solvers. We are ruthlessly competitive. We belong to a rich, diverse community and don’t respond to stereotypes. We are the first digital generation.

PWN Apparel was founded on the notion that gamers deserve their own identity. We want to create clothing that combines comfort and style while making one clear statement: “I PWN.” PWN Apparel is the real life equivalent of Mario’s superstar power up, it’s an unlimited ammo cheat code, it is the gamer’s way of improving performance, boosting confidence and honing focus to plough through any obstacles standing in his way.

Vision and Values

Our goal with PWN Apparel is simple but it’s going to take a lot of hard work to accomplish. All we want is to create quality clothes that make gamers feel good. We are firm believers in the idea that looking good is an important aspect of everyday life. When you feel good about the way you look, it elevates your confidence and when your confidence is high, everything comes easier. Wearing PWN Apparel should feel like you have just activated an invincibility cheat code, allowing you to breeze through obstacles big and small on your way to victory.

What sets PWN Apparel apart from other lifestyle brands that pander to the gaming community is our goal of expanding the definition of what it means to be a gamer rather than continue to try and stuff them into a single archetype. By keeping our fingers on the pulse of the latest trends in fashion and gaming and by maintaining open communication with our customers, PWN Apparel wants to provide gamers of all levels with comfortable clothing they can proudly wear to any occasion while making it clear to any haters that they aren’t going down without a fight.

Though four out of five households contain a console and nearly half of Americans play games for more than 3 hours a week, there are still people who are hesitant to identify as gamers because they believe the label has a negative connotation. They don’t want to call themselves gamers for fear of being perceived as a weird loner who is rarely found anywhere outside their basements.

The stereotype of a basement-dwelling gamer is about as relevant as a Sega Saturn, but it endures to this day. If we are going to kill this negative perception of gamers for good, the best way to do it is through how we represent ourselves.

Symbols and appearances matter in our society. What we can change is how gamers choose to represent themselves. PWN Apparel’s mission is to give gamers the opportunity to prove you are proud of what you do, all the achievements you have unlocked and how our community has shaped you into a force to be reckoned with regardless of the challenges ahead. We want to create clothing that makes it clear you are skilled, determined, blessed with an unflappable sense of perseverance and style.

It’s our goal to create clothes that identify you as a gamer. A competitor. A winner.

The story we hope to tell with our clothes is the old image of gamers as social outcasts is dead. Gamers are confident, stylish, critical thinkers, quick on their feet and capable of anything as long as they set their mind to it. This is our definition of what it means when you identify as a gamer.

Someday, we hope to see PWN Apparel grow to a point where when you see someone wearing an item from our catalogue, you recognize it instantly and it sparks a conversation. Maybe it’s a co-worker, a neighbor or someone you have seen in passing thousands of times and probably would have never acknowledged until an article of clothing made it clear that you share common ground. From this initial conversation, maybe these two self-identified gamers swap tags, make recommendations or just reminisce about old favorites. Regardless of what the content of the actual conversation is, it’s these moments where we connect and strengthen the bonds of our community.

Ultimately, we are all about serving gamers and finding creative new ways to bring it out their best wherever they are. We owe everything to video games and gamers, and if we can do our part to change the way they are perceived, then we will consider PWN Apparel a success.

What We Do

PWN Apparel’s primary objective is to produce quality products for gamers that increase their confidence & performance. Our clothing is specially designed to serve as your enchanted armor, making you impervious to insecurity and doubt. We know that there is nothing you hate more than losing and will do whatever it takes to win. The key to being a winner starts with your mindset, and when you dress like a winner, you get a special kind of swagger that makes it easy to get into the mentality that no one can beat you.

On top of being the only gamer lifestyle brand committed to creating products that help improve performance, this is why we’re at the top of the leaderboard: 

Quick Delivery. Lag sucks. Gamers want lightning-fast results. We work hard to get orders out as fast as possible. Whenever you place an order with PWN Apparel, we do everything in our power to get it to you within, at most, 7 business days. We’ll PWN everyone else with quick deliveries.  

High-Quality Clothing. Don’t you hate it when you fall in love with a piece of clothing and it comes out of its first wash totally mangled or shrunken? As far as PWN Apparel is concerned, your clothing shouldn’t begin to disintegrate after first contact. When you buy something from PWN Apparel, we guarantee that it has been made from the highest quality materials. Buying our clothes should feel like you are investing in comfort, which is why we are committed to making sure that they are going to last as long as you PWN.

For Gamers, By Gamers. Do you know what makes us sick? Seeing our culture get repackaged and sold to us by the same people that belittled and marginalized our community. The choice is yours. You can either support a company who is only interested in making a quick buck off gamers or you can support a company whose every decision is made with the community’s best interests in mind.

Our Promise

PWN Apparel is committed, first and foremost, to the needs of gamers. So, whenever you have feedback about our products, ideas on how we can better serve our community or a question about how we make our products, please feel free to reach out to us. The only way we can continue to better serve gamers is by hearing from real-life gamers.

Beyond our commitment to the needs of gamers, you can count on PWN Apparel to provide gamers with the opportunity to look as good as can be every single day and night thanks to our exceptional team of designers, making you an even more fearsome opponent.

When you wear our clothes, you won’t just look good, you’ll PWN.