After agreeing to be featured in a video case study, watched the raw footage, the final edit, and read through the interview transcripts as well as the product descriptions and technical documents to draft the written case study.
Objective:
Tell an engaging and inspiring story about how NC State achieved its video goals.
Vividly describe the solution with ample technical detail in plain English.
Convey the scale of NC State’s undertaking and build brand trust.
Work with the Head of Marketing and VP of Business Development to ensure story is consistent with brand voice and edit accordingly.
Read “Pearl Powers NC State University’s lecture capture for over 300 classrooms”
Supplemental reading: