Following Amy Schumer’s last-minute cancellation, the English programming team at Just For Laughs needed to book a new gala host ASAP. Before the ink had time to dry on Jim Gaffigan’s contract, I wrote the press release announcing his participation in the comedy festival.
Objective:
Write, edit, and get the press release approved for distribution ASAP, keeping the festival’s brand voice consistent while complementing Jim Gaffigan’s comedic stylings and how his public persona is portrayed.
Make no mention of the cancellation.
Select and curate the most impressive credits to cite in the body of the release.
Ensure all information is accurate, including sponsorship details.
Read “Jim Gaffigan Joins the Biggest Names in Comedy at Just For Laughs” press release.
Supplemental reading: